What's the difference between repixeling and retargeting?
Retargeting (also known as remarketing) is a form of digital advertiser where website & app owners tag and then serve targeted ads to users who have visited or triggered an event on their web property.
Repixeling is the act of retargeting someone else’s web property. In other words, you’re not tagging visitors who have visited your website so you can serve them ads later, but you’re instead tagging visitors who have visited a complimentary business’s web property so you can serve ads to them later.
Does Repixel work by putting your advertising pixel on somebody else's website?
On Facebook, no. That would be in direct violation of Facebook's terms & conditions. Instead, the "site owner" creates a brand new pixel and shares it in full with the advertiser all within Facebook's ecosystem, using the "share pixel" feature built by Facebook.
On select ad networks such as Taboola & Quora, yes. Many networks do not have a "share pixel" feature like Facebook does, but not to worry. The available ad networks on Repixel don't ban you from putting your pixel on somebody else's website.
Are there any privacy concerns as it relates to GDPR or otherwise?
No. Because neither you or Repixel store even an ounce of user data (personally identifiable or otherwise), and all targetable data lives within the ad network’s we work with, as long as the ad networks are buttoned up, so are you.
By "Site Owner", do you just mean "Publishers"?
There are two sides to the repixel marketplace, the “advertiser”, and the “site owner”. The advertiser is a marketing team or individual that would like to retarget visitors to a certain website or app, and the site owner is the owner of that website or app. In traditional ad sales, site owners are often referred to as “publishers”, but the subtle difference here is a site owner doesn’t necessarily need to publish content. While traditional publishers certainly make great "site owners", you don’t have to own a blog, reviews website, media outlets, or really have any content to publish at all to participate as a site owner. For example, a site owner could be the owner of an eCommerce store, a marketplace/exchange, an event aggregator, streaming service, anything! Dicks Sporting Goods wouldn’t be a publisher in the traditional sense of the word, but as long as there are advertisers out there that would want to retarget their visitors (which there certainly are), Dick's could sign up to be a site owner in the repixel marketplace and start generating a new revenue stream.
How much do you charge?
Repixel takes a fee of 20% from all commissions paid by advertisers to site owners. Advertisers are not charged by Repixel to enter the marketplace, and site owners are not charged until they start monetizing.
Where can I get more info and examples of good use cases?
Isn’t it against Facebook’s policy to put your Facebook pixel on other websites, and also to sell access to Audiences?
That’s correct, but please note that when referring to audiences, Facebook refers to custom audiences specifically, not pixels. In addition, when it comes to sharing pixels, putting your Facebook pixel on someone else’s website is most certainly not allowed. All sharing must be kept within Facebook’s ecosystem using their built-in “share pixel” functionality: